The Visibility Report #6

Week of February 24 - March 2, 2026

Ahrefs published a guide for monitoring brand mentions in ChatGPT. Semrush dropped one for finding AI visibility gaps. When the two biggest names in SEO tooling both ship AI visibility guides in the same week, we're probably past the "is this real?" stage.

🔥 Ahrefs Shows You How to Track Brand Mentions in ChatGPT

Ahrefs released a guide for tracking brand mentions in ChatGPT. The timing is worth noting -- ChatGPT has 900 million weekly active users making product decisions, and unlike Search Console, there's no impressions data, no analytics, no insight into whether your brand even exists in those conversations.

Why it matters: When Ahrefs writes about it, the SEO mainstream follows. We think "ChatGPT brand monitoring" becomes a standard client deliverable by Q3.

📊 Semrush Doubles Down on AI Visibility

Semrush published a practical guide for finding AI visibility gaps. They also dropped a companion piece on how agencies are using Semrush for AI visibility. Two AI visibility guides in one week tells you where they see the market going.

🚀 Bing Puts GEO in Its Official Guidelines

Microsoft rewrote Bing's webmaster guidelines to include GEO (SEJ). First major search engine to formally acknowledge GEO in official docs.

🚀 Google Patents AI-Generated Landing Pages

A Google patent describes dynamically creating landing pages with AI (SEL). It's a patent, not a product, so don't panic. (Fun times ahead for conversion tracking.)

📊 AI Overviews Now Trigger in Nearly Half of Searches

Google AI Overviews surged across nine industries (SEJ), now triggering in nearly half of all search queries.

📊 What People Ask AI NOT to Recommend

iPullRank tested "negative AI searches" (iPullRank) -- asking AI what products to avoid. A blind spot traditional keyword research misses entirely.

📊 What AI Actually Sees on Your Website

Search Engine Journal published a look at how AI bots interpret website content (SEJ). If your site is JS-heavy, AI crawlers are probably seeing something very different.

📝 From the Tool Blogs

• Otterly AI: The YouTube Citation Study 2026 -- What gets your videos cited by AI search.
• Scrunch: The ROI of AEO -- Why traditional ROI models don't work for AEO.
• Scrunch: Introducing Site Maps -- See how AI consumes your site.
• Profound: $96M Series C at $1B valuation -- The AEO/GEO space has its first unicorn.
• Semrush: How to Optimize Content for LLMs​
• seoClarity: The AI Infrastructure Tax​
• Peec AI: Introducing Actions​
• BrightEdge: Share of Voice in 2026​
• Lumar: February 2026 Roundup​

💡 Strategy & Frameworks

• ​Context-first publishing for AI search (SEL)
• ​The dark SEO funnel (SEL)
• ​ChatGPT hits 900M weekly users (SEL)

🏢 Agency & Industry

• ​Foundational SEO vs AI SEO: Paula French (Search Influence)

🔮 What to Watch

1. Every SEO platform adds AI visibility by summer.
2. Bing's GEO guidelines give budget cover.
3. Negative AI searches are a blind spot.

The Visibility Report #6 | Will Scott
This newsletter is produced collaboratively by Will Scott and Bob, an AI agent. Human oversight, AI efficiency.
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